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Truth in Aging is an American website 〔 http://www.alexa.com/siteinfo/truthinaging.com〕 founded by Marta Wohrle in January 2008.〔 Link: http://www.truthinaging.com〕 It is published by Accord Media and features photos by A.E Fletcher Photography. The site publishes independent reviews of anti-aging and beauty products and cosmetics by having unqualified reviewers assessing and interpreting all of their ingredients. Their stated focus is on natural, eco-friendly products that do not use harmful ingredients that act as irritants, pollutants or carcinogenics. Many of the ingredients that they list to be potentially toxic have been found safe by the U.S. Food and Drug Administration (FDA). Truth in Aging does not evaluate scientific evidence in order to determine product efficacy claims, and promotes unfounded treatments such as plant stem cells. Their product reviews are inconsistent, recommending one product as being effective despite it containing no active ingredients, and rejecting another similar product that is formulated with active ingredients that are known to be effective. Truth In Aging accepts no payments for their reviews and makes full disclosure when a product has been supplied by a marketer. They review everything from anti-aging serums, anti-aging treatments, beauty and skin products, and haircare and health products and treatments. Products are for men and women and given a 30-day testing period before reviews are written, giving readers and honest, genuine, and helpful review to its readers. In June 2009, the Federal Trade Commission stated that it will issue new guidelines allowing it to prosecute bloggers who fail to reveal when a product they recommend has been given to them for free by a marketer.〔http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures〕 Truth In Aging is published on a WordPress template. Truth in Aging promotes products that they review as "Reviewed and Recommended" and links to Amazon.com where readers can purchase the items that have been reviewed and launched a "VIP Club" in 2009 that serves as a testing ground for cosmetic products not currently on the market.〔http://www.pressreleasepoint.com/node/233388/pdf〕 Truth In Aging's founder, Marta Wohrle, was named one of WE Magazine's "101 Women Bloggers to Watch in 2008" for her work on the site.〔http://wemagazineforwomen.com/101-women-bloggers-to-watch-fall-2008/〕 In 2008, Wohrle told the Gilbane Report that, "An important new role for editors is to provide context for the reader to help them explore topics further and to provide links to other varied yet reputable sources to provide the reader with a balanced view on their area of interest."〔http://info.texterity.com/info/2008GilbaneReport/?pg=127〕 Prior to founding Truth In Aging, Marta Wohrle was SVP of Digital Media at Hachette Filipacchi Media U.S.〔 http://www.foliomag.com/2007/marta-wohrle〕 where she was named one of Ad Age's "Women to Watch" in 2007.〔http://adage.com/womentowatch07/article?article_id=116978〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Truth In Aging」の詳細全文を読む スポンサード リンク
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